Today’s challenges in society bring about new thinking and ways of working: e.g. ‘Shared Value‘ (Porter and Kramer; 2011) or CSR 2.0 (Visser, 2010).
In these innovative approaches, we are faced with at least two big challenges: First, how to cope with uncertainty and novelty, as discussed in our last blog (Oct 2,’12). Second, we must learn to truly see and accept the other as yet diverse partners, thus overcoming a deep and commonly held perspective of the ‘problematic’ other. Read More