Novelty, uncertainty & the ‘problematic’ other.

By | General

Today’s challenges in society bring about new thinking and ways of working: ‘Shared Value‘ (Porter and Kramer; 2011) or CSR 2.0 (Visser; 2010); business and NGO’s join forces (e.g. Unilever and Save the Children partnership); blurring boundaries between the private and the public sector; social entrepreneurship. 

In all these innovative approaches, those involved are faced with at least two big challenges: new cooperations, organisations and persons will have to learn to cope with uncertainty and novelty. Secondly, they must learn to truly see and accept the other as equal partners yet diverse, thus overcoming a deeply and commonly held perspective of the ‘problematic’ other.

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